BY STEFF YOTKA
The fashion crowd will be busy when New York Fashion Week begins on September 8. The week of runway shows—anticipated to be mostly in person—will culminate with an intimate Met gala to celebrate the Costume Institute’s “In America: A Lexicon of Fashion” hosted by Timothée Chalamet, Billie Eilish, Amanda Gorman, and Naomi Osaka. But before the event, NYFW will bring some of American fashion’s biggest names back to the city’s official Fashion Week.
Telfar, Rodarte, Proenza Schouler, Altuzarra, Brandon Maxwell, Prabal Gurung, Sergio Hudson, Monse, Jason Wu, LaQuan Smith, and Markarian will all present collections as a part of NYFW: The Shows, the Fashion Week programming organized by IMG and sponsored by Afterpay. With the support of IMG, the 11 brands are also forming the Fashion Alliance; as a group, the brands are committing to presenting their collections at NYFW for three seasons, starting this September and running through 2022—and no, it won’t all be at Spring Studios, though that location will remain a hub. Instead, you might expect Rodarte’s Kate and Laura Mulleavy to set up in an elaborate church, Proenza Schouler to take over an art gallery, or Telfar to organize a dinner or party. “This partnership to me represents the best of what I love about our community, coming together collectively to bring joy to so many people,” says Brandon Maxwell. “I look forward to showing my collection in September and, most importantly, celebrating the work of my friends.”
The feeling is mutual. Rodarte’s Laura Mulleavy continues, “As designers showing in NYC, we are honored to be able to participate in an incredible community of creativity that inspires us to be our best.”